Creativity Driven. Intrinsically Motivated. Authentically Passionate.
Comfortable being uncomfortable.
Embracing ideas and concepts free from fog - allowing them to become reality and the source that fuels my unique and authentic ambition.
de·scrip·tion /də’skripSHən/
A spoken or written representation or account of a person
When I started creating this page I was planning on simply updating my LinkedIn bio. The task seemed to take on a life of it’s own progressing into a synopsis of a few of my beliefs blended with personal and business experiences.
The LinkedIn Bio
Creative Director and Strategic Online Marketer
Proven to be a dependable ingenious individual who excels in highly visible and critical roles, I bring a unique combination of authentic ambition and experience in online marketing and sales, digital advertising, web design and traditional publishing. The years of experience have provided me the expertise necessary to make my advertisers ideas that may seem impossible - possible and create copious prosperous campaigns for them.
My core skillset in the ladder years have been in online marketing and digital advertising where I have focused primarily on the below areas;
Acquisition of new users through the onboarding and development of publisher traffic streams.
Optimization of publisher traffic towards advertiser KPI's including lifetime value, user engagement, subscription and deposit
rates. (CPA, CPL, CPI)
The Belief Synopsis
In an Intrinsic Manner : By Natural Character
Creative Vision
When bringing an idea to life I attempt to see not only the elements that occupy the space but rather understand the meaning they play and the lens they are being experienced through. Understanding the strategy behind the use of colour, imagery or the simplicity of a user flow is what makes ones creative vision relevant in the realm of commerce marketing.
When creating I visualize the complete piece of work prior to putting pen to paper. The story I am attempting to weave for the customer’s experience is an intricate process of balancing friction points with urgency while ensuring a sense of comfort and safety.
Conscious Growth
My approach to conscious growth is leaning into the challenge and stepping up when my body and mind are saying take a break. Doing the research or pulling the data for a third or fourth time when all other measures have not availed. Achieving new levels of success leveraging my creativity by facing my fears of being original through courage and perseverance. Accepting not everything will turn out as planned and still immersing myself fully - being aware of my limits.
Mindful Action
Identifying internal strengths and weaknesses garner empowerment to continue pushing through to the end - better understanding what direction the path to success is. Turning the stumbling blocks encountered into stepping stones that can confidently be conquered.
Mindful action allows me to be present with myself so I can be honest with my clients - building lasting meaningful partnerships that span years not months. It’s paying close attention to what’s happening at any given moment in order to show up prepared for game day ready for any unforeseen challenges that may arise promptly and effectively.
Meticulous Detail
How does one set themselves apart from the sea of average? Diligent, structured and organized attention to detail. Seeing the minor imperfections and correcting them, or not, is the difference between good and great. The ability to focus on all given areas during the creative production process can be daunting but necessary as the experience lends itself to chaos.
An astute understanding of the situation no matter how large or small and handling it with grace is the key to what I refer to as “end game”. The definition of which is reaching the finish line with a product that has not lost touch with its initial vision nor had its corners lopped off - allowing it’s targeted users to engage and interact with all its conscientiously planned details remaining in tact.